The Curse of the Dot Com
Over the last few years, we have all seen commercials and other advertisements for all kinds of Internet companies.It started an Internet revolution, including such common things as shopping, stock trading, even entertainment.Recently, however, many have noticed that so many of these once growing companies no longer exist.They filed bankruptcy.Why?Because this new market became saturated, and there was not enough demand to support all of the companies.
Here's an example; Mother Nature dot com.The company went belly up in 2000, and actually started the trend.We all saw the ads for Mother Nature dot com, they were the ones with all the natural health supplements.The problem was, the supplement trend is still new, and people jumping on the wagon want to have it as soon as possible, and Mother Nature was an online mail order.
Then there's the most famous belly-up dot com; Pets dot com.Everyone knew their slogan; "Pets dot com, because pets can't drive."They had the funny little sock puppet dog as a spokesman.Publicity wasn't their problem.As a pet owner, I can tell you that when I get something for my dogs, I don't know what I'll get before I leave the store.I need to browse the store to know what there is.An Internet site won't let you just see what's there, you can't feel it, or touch it.Sure, that system works well if you know what you want, but what if you're not sure?
Internet companies are going bankrupt mainly because not that many people like the idea of not seeing, touching, etc., what they bought until a week or more after they bought it.You can see some harm to on site stores from dot coms; it helped Wards to close their doors.But we will not see a day anytime soon when all the stores are online, because too many people don't trust this new system, and even more need some things spur of the moment…