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The Concept of The Natural Step

Can Natural Step promote sustainability in Organisations? There are three examples where companies have used The Natural Step and the outcomes prove whether it promotes sustainability. The examples shown are Stena Metall AB, an industrial recycling, trading and shipping company. The second example is Scandic Hotels and example three is Interface, a manufacturer of commercial floor covering.
The Natural Step is a non- profit environmental education organisation with sight of the socially and ecologically sustainable society. Karl Henrik Robert, a cancer doctor in Sweden, discovered Natural Step in 1989. He noticed an increase in childhood leukaemia cases and seen and understood an association between human illnesses and toxins. The approach for The Natural Step is to develop their framework, and put it to use in companies and other organisations. They intend to support it, plus
Work towards becoming role models in the domain of sustainable development. Internet.
The Natural Step promotes sustainability, and to define sustainability this is when materials are used in continuous cycles, reliable sources of energy is used continuously, and qualities of being human is sustainable. Examples would be as follows: creativity, co-ordination, appreciation, and spiritual and intellectual development. Internet
The Natural Step sets out a framework to guide companies and organisations in a direction towards sustainable development and defines the framework it lays out. The purpose of the framework is to explain in the simplest terms so that companies can understand it and integrate in their everyday work. It includes four core processes:
i. Understanding the nature of business and society that is unsustainable and the interest of inspiring towards sustainability.
ii. Understanding the principles for sustainability, i.e., the four systems Conditions.
iii. Strategic visioning through "back-casting" from a desired sustain…

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