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black woman in advertising

In recent years black woman have made big strides in
the area of advertising, but regardless of these
efforts black woman all still shown as submissive or
being dominated.Few women are shown as strong or
self-sufficient.I believe a lot of black woman are
made to deal with racism and the fact they don’t look
like a white woman on their job.I will try to show
that although things may look like it is changing.
The present is still closer to the past than we
realize and there is much that is still the same.
Past Black Woman In Advertising (verse one)
In past advertisement, black woman have been depicted
as big lip, fat, very dark, always willing to please.
This physical appaerance was a tiypical sterotype held
by many non-blacks American.In the nineteen century
the view of black woman was always distorted.One
place you can find a miss representation of a color
woman is the film “Driving Miss Dasey”.Black woman
in adds were always presented very asexual with a big
stupid looking smile on they face.I often wonder how
hard it had to be to go to work with a smile when you
know that racisum and sexism is all around you.A
prime example of what I have stated so far is the Aunt
Jemima’s adds off the late 1940’s.Here was a black
woman with her hear tied with a kerchief, big fat
lips, very dark skin, and with a very big smile on her
face.By the early 80’s the features began to change,
she became lighter and the smile became more
realistic.I believe the only reason for these
changes was the woman’s movement of the late 60’s
early 70’s and the civil rights movement of the 60’s.
Today’s Black Woman in Advertising (same song
Although much has change from the ads of pass black
woman. Such things For example were the kerchief, dark
skin, and lips.Women are still being portrayed as
submissive or being dominated in ads.In a white
dominated so…

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